Dale Griffin

Dr. Dale Griffin is a professor of Marketing and Behavioural Sciences and was the interim Academic Director of the Dhillon Centre for Business Ethics at UBC Sauder School of Business. He has taught at leading universities in Canada, Great Britain, and the United States, most recently at the Graduate School of Business at Stanford University. Professor Griffin teaches courses in Responsible Business, Marketing Research, and Strategic Decision Making at the undergraduate, MBA and PhD levels, and lectures on strategy and decision-making for executive audiences, and provides legal consulting on consumer behaviour and risk perception. He is the co-editor, along with Thomas Gilovich and Daniel Kahneman, of Heuristics and Biases: The Psychology of Intuitive Judgment. He received his PhD from Stanford University.