Jiaying Zhao

Wall Associate

Title

Assistant Professor, Department of Psychology; UBC

Department/School

Department of Sociology

Faculty

Arts

University

UBC

Geographic Location

Canada
Jiaying Zhao

Dr. Zhao’s research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behaviour and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behaviour, promote responsible car-sharing behaviour, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.

Co-Principal Investigator Awards

Chris Chafe – International Visiting Research Scholars – 2019