Toni Schmader

Wall Associate


Professor and Canada Research Chair


Department of Psychology





Geographic Location


Dr. Toni Schmader holds the Canada Research Chair in Social Psychology at the University of British Columbia and the Director of the Engendering Success in STEM Consortium. Her research examines the interplay between self and social identity, particularly when one’s social identity is accord lower status or is targeted by negative stereotypes. In exploring these issues, her research draws upon and extends existing work on implicit gender bias, bias mitigating interventions, social stigma, social justice, social cognition, intergroup emotion, self-esteem, and motivation and performance.

Dr. Schmader’s secondary research areas are Clinical, Cognitive Science and Health. She has served as an Associate Editor at the Journal of Personality and Social Psychology and Personality and Social Psychology Bulletin and on the Executive Committees of both the Society for Personality and Social Psychology and the Society of Experimental Social Psychology. She has published over 70 peer-reviewed journals and book chapters and co-authored or edited two books.

Co-Principal Investigator Awards

Blair Johnson – International Visiting Research Scholars – 2020

One of Dr. Johnson’s main contributions to the field is developing an interdisciplinary theory that synthesizes contemporary thinking on networks, individuals, and resources. He developed the Network Individual Resource Model (NIR) – a model that emphasizes that risk for any individual (or network) depends reciprocally on the dynamics between individuals and networks.

He plans to connect with a wide range of scholars at UBC to work on a new theory that builds on and extends his NIR Model, developed in relation to HIV/AIDS prevention, to be both broader (i.e., applicable to more health outcomes) and more specific. The original theory of behavior bridges individual, dyadic, and structural levels. As such, it is naturally poised well to benefit from theoretical perspectives at these different levels, which also imply different but overlapping disciplines.