Dr. Ward is considered one of the most creative and original experimental psychologists in the field. As a theorist, he has always sought to conceptualize human behaviour in ways that can be put to empirical, quantitative test. Dr. Ward came to UBC as an Assistant Professor in 1974.
Dr. Ward’s works on sequence effects and on attention are integral to his continuously developing interest in understanding the temporal dynamics of cognition and behaviour. He has more recently extended his interest to the temporal dynamics of non-linear systems– theoretically and mathematically.
He was a Co-Investigator in the first Peter Wall Major Thematic Grant project, “Crisis Points and Models for Decision” (1997-2000). This involvement led him to conduct a series of ground breaking psychophysics experiments, for the first time using added noise to transmit information about a sub-threshold signal across the threshold of perception, and resulted in his book, "Dynamical Cognitive Science" (MIT Press, 2002).